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Behind the Design: 6-Day Pro Pant

Behind the Design: 6-Day Pro Pant

    The 6-Day Pro Pant is the first offering of our HRDC (Hike, Ride, Drive/Dig, Camp) range. A staple since Day-1, the 6-Day Pro has more casual fit to it to create the perfect pant that does it all. Comfort, durability, storage,...

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Thread Talk: Zrilix™ Unveiled

Thread Talk: Zrilix™ Unveiled

fabrics, expertly developed in Vancouver, BC by a brand that's got your back and Mother Earth's too.

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Roundup Radness: 2023 UCI Downhill World Cup (so far)

Roundup Radness: 2023 UCI Downhill World Cup (so far)

Racing roundup with The Norco Factory Team, also known as the powerhouse trio - Gracey Hemstreet, Lucas Cruz, and Mark Wallace. Made up of dedication, unmatched talent, pure grit, and not to mention the fastest race kits on track. 

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