Latest News
- All
- active
- allseason
- biking
- BritishColumbia
- BrititshColumbia
- camp
- Canadian
- canadianmade
- comfort
- design
- dhworldcup
- Downhill
- downhillracing
- drive
- fabric
- hike
- HRDC
- jersey
- leisure
- made in canada
- madeinvancouver
- mountainbike
- mountainbiking
- mtb
- norcobikes
- norcofactoryteam
- pants
- quikstrike
- race
- racing
- ride
- ridenf
- Squamish
- technical
- trailbuild
- trailbuilding
- UCI
- Vancouver
- worldcup
Restore 'n Ride with Matt Bolton
Matt Bolton, or as we call him, "Boltz," has had a productive winter season dedicating his spare time to reviving his popular trail, Poacher, located in Squamish, BC. While Squamish is renowned for its extensive trail network (often leaving locals and visitors spoiled...
activeallseasonBrititshColumbiacampCanadiancanadianmadecomfortdesigndrivehikeHRDCleisuremade in canadamtbpantsride
Behind the Design: 6-Day Pro Pant
The 6-Day Pro Pant is the first offering of our HRDC (Hike, Ride, Drive/Dig, Camp) range. A staple since Day-1, the 6-Day Pro has more casual fit to it to create the perfect pant that does it all. Comfort, durability, storage,...
Quikstrike: The jersey you can’t always get.
The NF Quikstrike was never considered for mass production. Too weird to live, too rare to die.
BrititshColumbiaCanadiancanadianmadeDownhillfabricmadeinvancouvermountainbikemountainbikingmtbridenfVancouver
fabrics, expertly developed in Vancouver, BC by a brand that's got your back and Mother Earth's too.
CanadiandhworldcupDownhilldownhillracingmountainbikemtbnorcobikesnorcofactoryteamraceracingridenfUCIworldcup
Roundup Radness: 2023 UCI Downhill World Cup (so far)
Racing roundup with The Norco Factory Team, also known as the powerhouse trio - Gracey Hemstreet, Lucas Cruz, and Mark Wallace. Made up of dedication, unmatched talent, pure grit, and not to mention the fastest race kits on track.